Parisa studied art and psychology and, in a roundabout way, this led her to a career in marketing for the last twelve years. To complement her full-time job, she decided to follow an inherent pull towards graphic design. Obsessed with aesthetics, and its affect on the human experience, she knew this was the perfect blend of her passions – playful experiments with art, psychology, language, storytelling and creative problem solving. Her skills lie in copywriting, unconventional designs, and unexpected colour palettes (that tend to include a lot of pink). She also incorporates handmade elements into many of her projects, bringing texture, depth and a unique twist to her visual communications.

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